Can you taste the rarity?

Rare beer is all the rage these days. Every brewery seems eager to jump on the bandwagon. And it’s not hard to see why. These limited releases often generate a lot of press for small craft brewers. Brewers also use limited releases as a platform to push the boundaries of beer in general. They can be as creative as they want. Beers such as De Struise Pannepot and Russian River Pliny the Younger simply cannot be brewed as regular offerings. Those beers take too long to brew, and their ingredients are too expensive. Part of their charm is that they are not readily available. Many people who chase these offerings will never get a chance to taste them. And the lengths some people go to get a sip are excessive to say the least. Some retail outlets have been forced to employ lotteries in order to allocate the beer to their customers fairly. I could not imagine standing in line at a liquor store, hoping my number would be called just so I could be allowed to purchase a bottle of beer.

I am starting to think this trend is counterproductive to the craft beer industry. It promotes the idea of exclusiveness. It could even end up alienating customers. If people keep getting shut out, why would they stay interested? While I am all for experimenting, I feel brewers should spend more time adding to their core brands. They should use the space they have to brew more beer for everyday consumption. Great beer is something that is meant to be shared. But how can you share a bottle that you couldn’t find?

In the meantime check out these great beers in readily available at Amanti Vino:

Firestone Walker Double Jack Imperial IPA (22oz) – This hop monster is “dry” on the palate with resonating notes of orange marmalade and pine needles. – $7.99

Left Hand Milk Stout (6 pack) – Perfect for the colder months, this stout is “roasty” with a touch of creamy sweetness to balance it out. – $11.99

Glazen Toren Jan De Lichte White Ale (750ml) – Featuring notes of earthy spice and a floral essence, it is very unique for its style. – $13.99

— Mike Kaminski

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1 Comment »

  1. I always spent my half an hour to read this webpage’s content everyday along with a mug of coffee.

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